This past weekend, Enterprise Florida, an organization that promotes job growth in Florida, held a press conference to unveil the slogan: "FLORIDA:. A perfect climate for business" Florida Gov. Rick Scott posed for photos with members of the board of directors of the publicly funded, with a sign with logo says "brand first business."
Now the logo, which has a link instead of "I" in "FLORIDA" has come under fire of the critics, who say it is sexist.
"You tie logo offensive," wrote one commenter on the Facebook page of the company in Florida "What, only businessmen?".
"Not very friendly woman at all," wrote another, "With so many new women entrepreneurs affects our economy .... you should consider ditching the tie."
Florida is home to more than 587,000 women-owned businesses, is ranked No. 4 in the country, according to a study in 2012. (California, with over 1 million euro in the first place.)
"This logo sends the wrong message," wrote another. "Apparently shouting 'do not hire women." Maybe it was not the intention, but this is the message. '
"I immediately thought there backwards, all the work we do," said Pamela Rogan, president of the Central Florida Chapter of the National Association of Women Business Owners, said in a statement "This is not what they have. To make it pink or 'girlie,' but you could put a bag or something like an iPhone or a smartphone there to represent the company. "
Some, however, do not see what all the fuss is about.
"Damn," wrote Christy Everson Lada on Facebook. "It 's embarrassing to be aa woman sometimes really think the tie is sexist? Wow.! I thought nothing. Come on, ladies, men have shown that we are not a group of children crying!"
Although a lot of rejection does not occur Florida company is considering changing the logo.
"If you look at the tie, you think business" Melissa Medley, Chief Marketing Officer of Enterprise Florida, told ABC News. "There is nothing left here. No secret formula [for] an accessible way."
He added: "I realize that some people can see and connect to the clothing article men most people do it because they have not seen the rest of the country .."
Source : http://news.yahoo.com/blogs/lookout/florida-business-logo-sexist-152636699--finance.html
Now the logo, which has a link instead of "I" in "FLORIDA" has come under fire of the critics, who say it is sexist.
"You tie logo offensive," wrote one commenter on the Facebook page of the company in Florida "What, only businessmen?".
"Not very friendly woman at all," wrote another, "With so many new women entrepreneurs affects our economy .... you should consider ditching the tie."
Florida is home to more than 587,000 women-owned businesses, is ranked No. 4 in the country, according to a study in 2012. (California, with over 1 million euro in the first place.)
"This logo sends the wrong message," wrote another. "Apparently shouting 'do not hire women." Maybe it was not the intention, but this is the message. '
"I immediately thought there backwards, all the work we do," said Pamela Rogan, president of the Central Florida Chapter of the National Association of Women Business Owners, said in a statement "This is not what they have. To make it pink or 'girlie,' but you could put a bag or something like an iPhone or a smartphone there to represent the company. "
Some, however, do not see what all the fuss is about.
"Damn," wrote Christy Everson Lada on Facebook. "It 's embarrassing to be aa woman sometimes really think the tie is sexist? Wow.! I thought nothing. Come on, ladies, men have shown that we are not a group of children crying!"
Although a lot of rejection does not occur Florida company is considering changing the logo.
"If you look at the tie, you think business" Melissa Medley, Chief Marketing Officer of Enterprise Florida, told ABC News. "There is nothing left here. No secret formula [for] an accessible way."
He added: "I realize that some people can see and connect to the clothing article men most people do it because they have not seen the rest of the country .."
Source : http://news.yahoo.com/blogs/lookout/florida-business-logo-sexist-152636699--finance.html
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